More Hartman Group goods on occasion-based strategies

CULTURE OF FOOD America is becoming a food culture. We know from our 20-years being immersed in consumers' lives that people do not eat ingredients or nutrients or platforms or mission statements—they eat food. Find out why culture matters. » View Webinar Download Webinar PDF (2MB)		PRESENTING: Jarrett Paschel, Ph.D.

10-07-2009 Culture of Food: Zones of Quality

09-23-2009 Distinctions between Shopping and Use Occasions

07-30-2009 The Argument for Occasion-Based Marketing

Occasion-Based Strategies
File: PDF
Size: 1.7 MB

Household Immersion: Meal Preparation & Information Sources
File: WMV
Size: 8.5 MB

Millennials: Marketing to a Different Mindset
File: WMV
Size: 12.5 MB