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The Hartman Group's World of Occasions
What you get What it is How it works

Leveraging the Hartman Occasions AtlasTM.

  • A proprietary collection of category-specific cultural occasions distilled from over 20 years of ethnographic and quantitative fieldwork in consumer culture by Ph.D. level anthropologists and sociologists
  • Anchored in our proprietary Cultural Models of evolving category culture trends
  • Analyzes the Who/When/Where/What and Why behind consumption and shopping occasions to guarantee marketing and innovation success
  • Identifies the most accurate scope of human needs for each occasion


EX: Hartman Eating Occasion AtlasTM

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