Leveraging the Hartman Occasions AtlasTM.
- A proprietary collection of category-specific cultural occasions distilled from over 20 years of ethnographic and quantitative fieldwork in consumer culture by Ph.D. level anthropologists and sociologists
- Anchored in our proprietary Cultural Models of evolving category culture trends
- Analyzes the Who/When/Where/What and Why behind consumption and shopping occasions to guarantee marketing and innovation success
- Identifies the most accurate scope of human needs for each occasion
EX: Hartman Eating Occasion AtlasTM