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The Hartman Group's World of Occasions

What it can do for you
Don't you want to know all about how, when and WHY people use your products or services? The World of Occasions frames your competition more precisely than traditional market structures by looking through the lens of how people really consume.

What it is
Traditional marketing and innovation rarely looks at the full cultural context of the occasion. The World of Occasions allows for key strategies to grow your share of occasion, move into new occasions, and develop new products and brands to define the future of consumer culture.

How it works
A proprietary collection of hundreds of category occasions distilled from over 20 years of ethnographic and quantitative fieldwork. Anchored in our Cultural Models of evolving category culture trends, we identify the most accurate scope of consumer and shopper needs for each occasion.

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